3D PRODUCT VISUALIZATION

What is 3D Product Visualization?
3D product visualization is a visual representation of products, generally by means of product photography or rendering, in order to show products online and on various devices. In addition, 3D product visualization is the process of creating a digital copy (digital twin) of your physical products. Generally, this is done in order to use these visual assets to create appealing and engaging (online) experiences for customers, such as visualizers with photorealistic product renders or interactive 3D configurators.

In what situations is 3D Product Visualization used?
3D Product Visualization is a perfect tool for eComm and a powerful way to present your company and products, both online and offline. With 3D product visualization it is possible to enrich customer experience with powerful, inspirational, and appealing visual content that encourages consumers to learn more about and connect with products and brands. By showing how these products and/or services can be used in real life, customers can form a preference for a brand or online retailer. By integrating visual content and shoppability tools, the visual content is made shoppable and leads users directly to the product pages on the brand website, which will directly affect online conversion rates. Making visual content the centerpiece of e-commerce experience helps close the gap between product and consumer and between in-store and online.

What are the greatest benefits of 3D Product Visualization?
3D product visualization is incredibly versatile. Once the 3D assets are created, you can use them in multiple ways. Visual assets are often used as input for product configuration software, which enables customers to visualize all product options and variants through a guided selling process. This can be done online in e-commerce platforms like Magento, WordPress or Woocommerce, but it is also a powerful tool to increase your conversion and order value in your stores. 

3D product visualization combined with a 3D product configurator 
Product configuration is the process of customizing a product to ones needs and wishes and to visualize the configured product in 2D or 3D. A product configuration tool is usually included as part of CPQ software, allowing to visualize and select your options as you go along. A 3D configurator is a digital tool which displays an interactive 3D scene that holds one or multiple 3D products/models. Users can manipulate the scene by zooming and rotating the camera to view the product from all angles and, in case of a 3D configurator, the product itself can be modified as well. In combination with 3D product visualization it is possible to change features of the design to see how it would look in different colors, shapes, sizes, with diverse textures, details, and more. These modifications are displayed in real-time, offering a very engaging experience for the customer who is in complete control of how the product is viewed.

What other techniques are available for 3D Product Visualization?
Augmented reality (AR) is a great way to showcase your product in 3D and try it in any environment. AR helps customers to visualize what your products would look like in real life. Adding interactivity to your visual content creates an even better understanding of your product and helps customers to overcome the imagination gap. As the end result is more likely to meet customer expectations, AR will lead to happier customers, more sales, less disappointments and less returns.

Another great tool to visualize products and see what they look like in a real life experience, is a room planner. A room planner can be used to create floor plans and furniture layouts quickly and easily, allowing customers to showcase several items together. By zooming and rotating the camera, you can manipulate the scene and view the product from all angles. In more advanced room planners you can also configure furniture items on the spot, decorate the room, add curtains, wallpaper, flooring and see your design in 3D. A roomplanner is an excellent tool to get a realistic overview of the available living space and sometimes, by means of VR technology, even enables customers to actually walk through the finished rooms.