3D models are the beating heart of any effective visualization tool – from product configurators to room planners. High-quality 3D models of furniture items make it easy for customers to interact with a furniture company’s product catalog. And customers can do this from the comfort of their own home; testing out different fabrics, styles, and combinations – without visiting the physical store. For furniture companies, 3D models help convince customers to buy products.
3D models are the beating heart of any effective visualization tool – from product configurators to room planners. High-quality 3D models of furniture items make it easy for customers to interact with a furniture company’s product catalog.
And customers can do this from the comfort of their own home; testing out different fabrics, styles, and combinations – without visiting the physical store. For furniture companies, 3D models help convince customers to buy products.
Why choose 3D models over traditional photography?
Photography is a great way to show off a product, but it has its limitations. If you want images of every product and product variant, you firstly need to manufacture them. Secondly, you need to set up a shoot. This approach has financial and logistical implications.
A product shoot has to be carefully arranged and set up. And if a shot gets missed or something goes wrong, it has to be set up all over again. Similarly, if a product gets updated – with a new color or design – new shots must be taken.
Working with 3D models, it’s much easier to make adjustments and take a snapshot or create a 2D render from any perspective. 3D models give companies technical freedom, but their main benefit is that they give people a clear visual idea of how a product looks.
With 3D, customers can rotate and view an item from every angle, just as if they were in the same room as the real-world product. In comparison, photographs can only go so far; they’re limited to the angles chosen by the photographer.
With a 3D visual product configurator, you’re not only able to visualize every product, you can also showcase each and every product combination. Add an automated CGI feature, and you’ll get photorealistic renders of every possible variant on demand. Now that’s a real game changer.
With photographs, the context is also restricted to the chosen setting. This is where digital models really add value. Once created, 3D models can be used in a range of applications from Augmented Reality (AR) to 3D room planners – so customers can view them in multiple environments, both real and virtual.
Unlike product photographs, digital models give companies and their customers the flexibility to combine different items in one scene so that they can see what they look like together.
In conclusion, choosing 3D models over traditional photography offers numerous advantages. They not only offer many logistic advantages and cost savings compared to traditional photography, but also offer an extremely versatile use. From product photography, to offering your customers immersive and highly convincing shopping experiences in many ways by embracing 3D Commerce.
Getting started with 3D models
iONE360 provides an all-in-one platform for all 3D models in your company’s product catalog. You can even bring your own models – regardless of format – because we understand that every 3D artist works in different ways. We’ll optimize your existing 3D models or we can (help you to) create models from scratch. Once your 3D models and configurations are set up in our database, you’ll have access to all the visualization options within the platform.
What’s important to us is that we bring the highest quality 3D models into iONE360, so that you and your customers get the best view – whether that’s through a product configurator, AR, or any other visualization tool.
The great thing about integrating iONE360 into your digital channels is that you’ll always be up-to-date with the latest 3D technology without having to hire expensive development talent on an ongoing basis. As the technology evolves, so does our offering.
The power of 3D models
With 3D models, you revolutionize the way you showcase your products and how customers interact with your products, while cutting costs.
Seamlessly navigate through virtual showrooms, experiment with endless design options, or visualize products in real-world settings using augmented reality.
With 3D models, you leave behind the constraints of traditional photography and embark on a journey of immersive customer experience and unparalleled customization.
See what iONE360 can do for your furniture company. Talk to a 3D specialist today.
