One of the hardest challenges of selling furniture is helping customers to bridge the imagination gap. Seeing a product or a product variant in a store or showroom is very different from seeing it in your own home. The same barrier also restricts your consultants’ ability to help customers create their ideal home or office space using multiple products from your store.
In recent years, retailers and their suppliers have looked to visualization technology to enhance furniture sales, introducing digital tools like product configurators and room planners into the customer journey both in-store and at home. But often these are restricted to a single furniture brand or even a single product line. Not anymore.
Bringing 3D interior planning into sales
Whether a customer has walked in off the street or arrived for a prebooked design consultation, it’s important to be ready with the tools to win their confidence and guide them towards their purchase of furniture and home decorating products.
3D visualization tools – like room planners – are a great way to bring furniture products to life, especially when certain configurations, color or style are not shown in store. In principle.
In reality many of these 3D tools don’t quite cut it when you need fast and friendly visualization of an entire space.
One of the issues is versatility. Your consultants need a way to dial up and down the details. On one hand, they might need to provide walk-in customers with a quick sketch of a given product combination in a generic space.
On the other hand, they need the ability to create realistic-looking real-world spaces based on accurate measurements and dimensions. They also need to fill these virtual spaces with existing furniture and home decorating products as part of a much deeper design consultation.
What they definitely don’t need is ‘another’ digital tool that gets in away of their sales process and doesn’t bring anything new to the table other than hours of additional training.
A 3D interior planning tool that fits your business
Room planning tools have been available for some time now, but they typically only support a single brand or a narrow range of product lines. Not only that, they vary wildly in terms of usability, user-friendliness, and functionality.
At one end of the scale, you have these powerful visualization tools that leverage 3D video game technology, like Unreal Engine, to deliver stunning visuals of furniture products in situ. But they don’t connect with your ERP system, leaving your beautiful product visuals siloed from your ordering system and pricing rules. In other words; they don’t convert into product orders.
At the other end of the scale, you’ll find professional design tools that offer the power and complexity needed by professional interior designers – but not a common store consultant. Often, these solutions require a high-level of technical expertise – way beyond what can be reasonably expected of a frontline consultant who’s designing a room there and then in front of the customer.
What’s needed is a platform that balances powerful, realistic-looking renders, with a user-friendly Graphical User Interface (GUI) that anyone can pick up and start using straight away. That’s especially important if you have design consultants who are either not tech-savvy or averse to adopting new technology. Introducing HomeDecoHub.
An easier way to visualize and sell interior products
Through our newest platform, HomeDecoHub, we’re committed to helping your consultants and customers bridge the imagination gap through a powerful yet easy-to-use platform for visualizing and configuring furniture and home decorating products.
The beauty of our platform is that it combines the best of both worlds. Powered by proven 3D rendering technology from Colijn IT, your consultants can create realistic-looking interiors in no time at all using products from any brand in our system. And once they’re done designing, it’s easy to create photo-realistic room renders with just the click of a button.
Our platform pulls together 3D models from the catalogs of every furniture supplier in our system into one library. Not stocking a particular product, variant, or brand? No problem! User-level access lets you toggle on/off what you do and don’t want consultants to see. Not only that, it seamlessly connects with your ERP system, so you can easily convert product designs into product orders.
A digital breakthrough for furniture sales
HomeDecoHub connects manufacturers, retailers and interior designers through a centralized hub where different brands can showcase their collections in immersive 3D, equipping retailers with a powerful tool for building buyer trust and confidence.
Our 3D interior planning platform is not only easy to use, it’s easy to add to your existing sales process. It’s our mission to help consultants and customers create and visualize beautiful interiors that they can take pride in.
To discover the difference for yourself, register your interest in HomeDecoHub.
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